MTN GamesMobile Gaming Experience
Detailed examination of several telco and non-telco gaming stores (with special focus on MTN Games) from around the world brings out a major consumer pain point, - Scattered, Unidimensional offerings with poor and Non-homogeneous user experience.
- MTN South Africa
- Industry: Telecommunications
- Date: April 2019
- Role: Research, UI, UX & Visual Design
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We have understood that gamer personas of diverse nature prevail and their desired outcomes around the gaming space vary.